Privacy Policy

Effective Date: July 13, 2026

The Vision Centers (“The Vision Centers,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting www.visioncenterslv.com, communicating with us, scheduling an appointment, or using our services.

This Privacy Policy explains what information we collect, how we use it, when it may be disclosed, and the choices available to you.

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

  • Your name

  • Email address

  • Telephone or mobile number

  • Mailing address

  • Appointment preferences

  • Insurance-related information

  • Information submitted through website forms

  • Communications you send to us

  • Information necessary to respond to questions or provide requested services

Please avoid submitting sensitive medical or health information through general website contact forms unless the form specifically indicates that it is designed to receive such information.

We may also automatically collect certain technical information when you visit our website, including:

  • Internet Protocol address

  • Browser and device type

  • Operating system

  • Referring website

  • Pages viewed

  • Dates and times of visits

  • General geographic location

  • Website interactions

  • Cookie and analytics information

2. How We Use Information

We may use the information we collect to:

  • Respond to inquiries

  • Schedule, confirm, modify, or follow up regarding appointments

  • Provide requested eye care, eyewear, contact lens, or related information

  • Communicate with current and prospective patients

  • Send appointment reminders and service-related notifications

  • Send marketing or promotional communications when legally permitted and when appropriate consent has been obtained

  • Verify insurance or payment-related information

  • Improve our website, services, advertising, and patient experience

  • Detect or prevent fraud, misuse, or security incidents

  • Maintain business records

  • Comply with applicable legal and regulatory requirements

3. SMS and Mobile Messaging Privacy

When you provide your mobile telephone number and consent to receive text messages from The Vision Centers, we may send you messages related to:

  • Appointment requests and confirmations

  • Appointment reminders

  • Scheduling and rescheduling

  • Responses to your questions

  • Patient service follow-up

  • Eyewear or contact lens order updates

  • Practice announcements

  • Promotional or marketing offers, when you have consented to receive them

Message frequency varies based on your appointments, requests, interactions, and communication preferences. Recurring messages may be sent. Message and data rates may apply.

You may opt out of text messages at any time by replying STOP. After opting out, you may receive one final message confirming that your opt-out request has been processed. For assistance, reply HELP or contact The Vision Centers using the information listed below.

Consent to receive text messages is not a condition of purchasing goods or receiving services.

Mobile Information Non-Sharing Statement

Mobile information, including mobile telephone numbers, text messaging originator opt-in data, and consent records, will not be shared, sold, rented, released, or disclosed to third parties or affiliates for their own marketing or promotional purposes.

We may disclose mobile information to service providers that assist us with the technical operation and delivery of our messaging program, but only as necessary for those providers to perform services on our behalf. Those providers are not authorized to use mobile information for their own marketing or promotional purposes.

4. How We Share Information

We do not sell your personal information.

We may disclose personal information in the following limited circumstances:

Service Providers

We may use vendors that help us operate our website, schedule appointments, provide communications, host information, process payments, conduct analytics, manage advertising, or support other business functions.

These providers may access information only as reasonably necessary to perform services for us and are expected to protect that information appropriately.

Legal and Safety Requirements

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with a law, regulation, subpoena, court order, or governmental request

  • Protect the rights, safety, or property of The Vision Centers, our patients, website users, or others

  • Investigate suspected fraud, misuse, or security incidents

  • Enforce our agreements and policies

Business Transactions

Information may be transferred as part of a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to applicable legal requirements.

With Your Direction or Consent

We may disclose information when you direct us to do so or provide your consent.

5. Healthcare and Medical Information

This website Privacy Policy generally applies to information collected through our public website and general business communications.

Medical information maintained by The Vision Centers in connection with patient care may be subject to additional protections under applicable healthcare privacy laws and The Vision Centers’ Notice of Privacy Practices.

This Privacy Policy does not replace any Notice of Privacy Practices provided to patients.

6. Cookies and Analytics

Our website may use cookies, pixels, analytics services, and similar technologies to:

  • Operate website features

  • Remember user preferences

  • Understand website traffic and usage

  • Measure advertising performance

  • Improve website functionality

  • Deliver or measure relevant advertising

You may be able to disable or limit cookies through your browser settings. Disabling cookies may affect the availability or functionality of certain website features.

7. Advertising and Third-Party Services

We may use third-party advertising and analytics services to understand website activity and measure the effectiveness of advertising campaigns.

These services may use cookies, pixels, or similar technologies. Their collection and use of information may be governed by their own privacy policies.

Our website may contain links to websites operated by third parties. We are not responsible for the privacy, security, content, or practices of third-party websites.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission, electronic communication, or storage system can be guaranteed to be completely secure. You provide information electronically at your own risk.

9. Data Retention

We may retain personal information for as long as reasonably necessary to:

  • Fulfill the purposes described in this Privacy Policy

  • Provide services

  • Maintain business and patient records

  • Resolve disputes

  • Enforce agreements

  • Meet legal, regulatory, accounting, or reporting obligations

Retention periods may differ depending on the type of information and the reason it was collected.

10. Your Communication Choices

You may unsubscribe from promotional emails by using the unsubscribe link included in the email.

You may unsubscribe from text messages by replying STOP to any message from The Vision Centers.

Opting out of promotional communications will not necessarily prevent us from sending non-promotional communications, such as appointment confirmations, responses to requests, or legally required notices, when permitted by law.

11. Children’s Privacy

Our public website is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through the website without appropriate parental or legal guardian involvement.

A parent or legal guardian may provide information on behalf of a minor when requesting or arranging eye care services.

12. State Privacy Rights

Depending on where you reside and subject to applicable law, you may have rights concerning your personal information, including the right to request access, correction, or deletion of certain information.

Some information may be exempt from these requests when it must be retained for medical, legal, security, operational, or regulatory purposes.

To submit a privacy-related request, please contact us using the information below. We may need to verify your identity before completing a request.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with a revised effective date.

Your continued use of our website after an updated policy is posted signifies your acknowledgment of the revised policy.

14. Contact Us

For questions regarding this Privacy Policy, our communications, or our privacy practices, please contact The Vision Centers through our website or at one of our locations:

The Vision Centers – Summerlin
7664 W. Lake Mead Blvd., Suite 107
Las Vegas, NV 89128
Phone: (702) 254-6222

The Vision Centers – Northwest
4343 N. Rancho Drive, Suite 116
Las Vegas, NV 89130
Phone: (702) 656-6144

The Vision Centers – Southwest
6455 S. Rainbow Blvd., Suite 100
Las Vegas, NV 89118
Phone: (702) 802-4390

The Vision Centers – Seven Hills
10608 S. Eastern Avenue, Suite H
Henderson, NV 89052
Phone: (702) 617-2750